Unleash Your PR Potential: Discover the Power of Becoming a Media Resource

Did you know that an effective PR strategy can help you to increase visibility, build credibility, enhance online searchability and amplify your marketability? Learn what it takes to become a go-to media resource.
This session will cover:
• The fundamentals of PR: What it is, what it’s not, and why it’s important for your business.
• How to be showcased “In the News” as a qualified go-to media resource.
• Why the media NEEDS you! And how to position yourself to get their attention.
• The 7 Unique Benefits of PR and how to use it strategically to amplify your marketing.