Recording a video is one thing. Using it to move the needle in your business is another. If you aren't getting the results you expect from video marketing, it's time to change that. Learn how other advisors are using videos to engage prospects and convert them to clients. Laura Garfield & Sharon Gottula, founders of Idea Decanter, deliver a template and easy-to-follow steps to build a lead funnel that works. Get ready to “borrow” some best practices from advisors who've had lead funnel success.
Learning Objectives:
Participants will be introduced to the video lead funnel concept and see how it can be built into a Standard Operating Procedure for their practice.
Participants will learn the basics for planning messaging that is memorable and connects with their audience.
Participants will see how other advisors have successfully built their video lead funnels and can use the examples as inspiration for their own plan.
